This must-read college composition textbook leverages creativity theory to demystify practices associated with writing in various academic and public genres.

Few composition textbooks that explicitly invoke creativity theory exist, and those that do exist treat it in cursory fashion. What these textbooks recognise but do not pursue extensively enough is the fact that creativity theory is a natural, stimulating and elucidating complement to the knowledge base in composition studies. The connection is natural in that all writing is a creative act to the extent that it brings something into being or produces something. The connection is stimulating in that the drive to create, in whatever form, enlivens human experience. The connection is elucidating for ways that it extends understanding of composing processes and helps pinpoint features of written products that qualify them as ‘creative’. Indeed, creativity (i.e., the transformation of knowledge and its effective, often unique, expression) is the pinnacle of achievement in all fields. Invention and Craft: Exercising Creativity in College Composition and Research, Second Edition, capitalises on this complementary relationship between creativity theory and composition theory, melding knowledge about creative processes and products with best practices in college composition instruction.

To that point, while invoking the discourse of process throughout, the textbook consistently emphasises post-process considerations: the idea that writing is an inherently social act, the idea that no single process is applicable to every individual or every writing scenario and the idea that writing is recursive. Furthermore, all discussions of composing activities take place against a backdrop of established rhetorical principles (e.g., elements of the rhetorical situation, classical rhetorical appeals). In keeping with the focus on creativity, such discussions foreground the need for writers to assume an active role in managing rhetorical principles (through metacognition and reflection) so they can locate meaning and exigency for the text at hand. 

The general objectives referenced above enable pedagogical benefits such as making unfamiliar composing tasks familiar by connecting writing to other intellectual, artistic and recreational pursuits; facilitating backward- and forward-reaching knowledge transfer; validating experimentation with writing practices through explicit reference to creativity and composition scholarship; energising students to become active problem-solvers; stressing insight as the hallmark of effective writing as facilitated by extended invention activity; and interrogating misconceptions about writing through ‘straight-talk’ backed by research on writers.  

Structurally speaking, Invention and Craft is characterised by several features intended to support instruction. More specifically, it 

• employs visuals to reinforce understanding of key concepts;
• includes in-chapter excerpts from example essays, annotated to pinpoint defining features of the focal genres, as well as model essays at the ends of all genre chapters; 
• closes each genre chapter with a preliminary activity geared toward composing in the focal genre and underscoring the need for substantial invention effort; 
• ends each genre chapter with a genre-specific formal writing assignment that allows plenty of freedom in topic generation so as to cultivate individual interest and allow students to capitalise on already developed expertise; 
• executes similar internal scaffolding across chapters as an aid to reinforcing key concepts and transferring knowledge across genres.