Exploring Animal Crossing

Exploring Animal Crossing

Law, Culture and Business

By Bruce Baer Arnold

An exploration of the Animal Crossing virtual world, bringing together insights about law, commerce, psychology, sociology and creativity for scholars and non-specialist readers.

Hardback, 250 Pages


January 2024

£80.00, $110.00

  • About This Book
  • Reviews
  • Author Information
  • Series
  • Table of Contents
  • Links
  • Podcasts

About This Book

The Animal Crossing virtual world is one of Japan’s most successful but unrecognised cultural exports, gaining a global audience during the COVID-19 pandemic among people who traditionally have not been attracted to networked computer games but are enchanted by the world’s emphasis of sociability and curation rather than violence. The book is the first major study of Animal Crossing, written in an incisive and engaging style for students, academics, non-specialist members of the public and businesspeople interested in the potential of an unconventional online global space that has diverse demographics.

The book has three strengths. It contextualises Animal Crossing within the history of computer games and global acceptance of Japanese aesthetics within popular culture alongside the Walkman, Hello Kitty, Anime, Manga and Godzilla. It brings together scholarly and popular literature without jargon, providing an accessible authoritative resource for people interested in different aspects of Animal Crossing in particular or consumer engagement with virtual worlds in general. It offers incisive comments about Animal Crossing as a legal, technological, social, cultural and commercial phenomenon. 

Those comments consider laws such as copyright, contract and marketing. They answer questions about who uses the virtual world, why and why not – drawing on research regarding online sociability and the pleasures of world-making. They discuss innovative aspects of Animal Crossing such as scope for users to incorporate art from a range of museums in personalised spaces curated by those users, visited by their friends and gamified by marketers, politicians and civil society advocates. Readers thus receive a rich interdisciplinary exploration covering things with which they are familiar and making links or providing an introduction to aspects that were previously unrecognised.


No reviews for this title.

Author Information

Bruce Baer Arnold teaches innovation law at the University of Canberra, lectures in other disciplines in Australian universities and has published widely on online culture, business, creativity and law.


No series for this title.

Table of Contents

Chapter 1: Introduction; Chapter 2: The Animal Crossing Experience; Chapter 3: Sociability in a Virtual World; Chapter 4: The Curation Economy; Chapter 5: Island Cultures; Chapter 6: Law in a Virtual World; Chapter 7: Conclusion; Bibliography; Index.


No Podcasts for this title.

Latest Tweets

  • Our author Dr. Jorge Heine will be participating in a round table discussion in Pretoria, South Africa, on "the new… https://t.co/E1I732hWeG

    - 02:20:26 on 22/03/2023
  • Our author Jessica Volz's book Visuality in the Novels of Austen, Radcliffe, Edgeworth, and Burney has been in the… https://t.co/vpcwSkLB3v

    - 02:20:26 on 22/03/2023
  • Available Now! An insightful and timely reappraisal of international broadcasting as an instrument of discursive ra… https://t.co/orcwW8rDSv

    - 02:20:26 on 16/03/2023
  • Out Now! Animals and Plants in Chinese Religions and Science. This transdisciplinary study focuses on animals and p… https://t.co/NJzJv23Fs3

    - 02:20:26 on 16/03/2023
  • Available Now! Classical Edinburgh - A City Divided. This work is both a family history and a social history of Sco… https://t.co/swPHJXEAY2

    - 02:20:26 on 16/03/2023
  • Out Now! British Encounters with Syrian-Mesopotamian Overland Routes to India, 1751-1795. The book examines the rel… https://t.co/HAnqdVyNLc

    - 02:20:26 on 16/03/2023
  • Out Now! Contemporary Black Urban Music. This book presents a wide range of topics for the students in preparation… https://t.co/ufpXsCizog

    - 02:20:26 on 16/03/2023
  • Available Now! The Critical Situation. This book is concerned with the ways in which literary and cultural criticis… https://t.co/l8Z3NG3gp9

    - 02:20:26 on 16/03/2023
  • Out Now! This volume addresses, from a Wittgensteinian perspective, the philosophical question of how to understand… https://t.co/UmUeWvhUcs

    - 02:20:26 on 16/03/2023
  • Check out the webinar for Voices of the Lost Children of Greece by Mary Cardaras. It talks about the often-reckless… https://t.co/juMEv06pfd

    - 02:20:26 on 16/03/2023

Comodo SSL