Doctors, engineers, lawyers, architects, designers, managers, artists, scientists, innovators, inventors, farmers and all other professions and walks of life have the immense possibilities of making it big. And such immense possibilities represent in terms of scale, value, excellence, and tremendous impact upon the larger society. However, quite often, it is observed that the efforts and impact of making it big fail to live up to the expectations of self and others and do not take off the way envisaged. 

Everyone has desires. Spiritual leaders too give up the mundane life. However, they carry the deeply rooted desire to attain insights and enlightenment, eventually. Irrespective of what life one leads, one core but common desire is to enjoy the autonomy to make decisions. However, life introduces one to several ups and downs resulting in both successes and failures. Nonetheless, one desires to be happy throughout and enjoy whatever is in possession. Also, one aspires to achieve all that one feels capable of achieving, thus driving oneself to take risks against the opportunities identified. 

In the backdrop, the present book is for every individual who is either an aspiring entrepreneur or serial entrepreneur, irrespective of the domain expertise or industry one represents. The book attempts to focus and address a pressing pain point of entrepreneurs: the pain point happens to be one of the major gaps towards successful and sustainable entrepreneurship in one’s life. 

A strong but subtle factor impacting in this context is the failure to achieve entrepreneurial success through great deals in all stages, at all levels of entrepreneurial journey. The present book attempts to bridge the gap through the power (soft) skill – ‘negotiation’ for entrepreneurs!

Vimal Babu is a negotiation trainer, consultant, social scientist, and professor of negotiation and entrepreneurship. He holds about two decades of rich experience in training, consulting, teaching and research in negotiation, leadership and behavioural aspects of employees and customers. He earned his Ph.D. in Management, Concentration in transformational leadership from Centre for Management Studies, Jamia Millia Islamia, New Delhi, India.

Prof. (Dr.) Robert Hisrich

Robert D. Hisrich, former Director of the Walker Center of Global Entrepreneurship at Thunderbird School of Global Management, received his B.A. in English and Science from DePauw University and his MBA and Ph.D. in Business Administration with a major in marketing from the University of Cincinnati. Hisrich also holds honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary).

Contents; Acknowledgements; About the Authors; Foreword; Preface; Introduction; Part I Entrepreneurship in the Twenty-First Century: Managing in a Vuca World, 1 Entrepreneurship and the Entrepreneur; 2 Conflict Management and Entrepreneurship; 3 Communication Skills for Entrepreneurs; PART II Entrepreneurship: Minimize Mistakes to Maximize Gains, 4 Intrapersonal and Interpersonal Dynamics in Entrepreneurship; 5 Negotiation and Startup Ventures; PART III Strategy, Planning and Tactics in Negotiation, 6 Negotiation Essentials: What all a Startup Entrepreneur Cannot Afford to Miss?; 7 Ten Laws of Negotiation for Entrepreneurs; PART IV Negotiation and Women Entrepreneurs, 8 Women Entrepreneurs Can Lead Negotiation; 9 Women Entrepreneurs Can Win Negotiation; PART V Cultural Dynamics and Negotiation; Index